So what is LinkedIn and why is it your friend? How can it help you? Or is it a waste of your time and energy?
LinkedIn is the world’s largest professional network. At last count there were 255 million users.
It’s a bit like the business version of Facebook. Just like Facebook, you can connect to people that know you and it’s free.
A key benefit of LinkedIn that Facebook doesn’t provide is the opportunity to share your resume or CV with your connections. This is really useful if you’re searching for another opportunity.
So what else can LinkedIn do for you?
Perhaps you’re looking for your next opportunity? Use LinkedIn to find out who you should contact.The more people that you connect with the more profiles you’ll be able to see.
You can also view advertised jobs and receive personal messages from employers advising you about opportunities. In the last couple of years LinkedIn has become a key tool that agency and in-house recruiters both use. So if you haven’t signed up yet, you’re missing out.
Maybe you’ve got colleagues that are leaving your organisation that aren’t sure where they’re going yet. Connect with them and use the platform to keep in touch easily.
If you’re looking to build your profile you can ask for recommendations through LinkedIn. This is an easy way to demonstrate your expertise and sell your personal brand.
Here’s what else LinkedIn can do for you:
- Assist you in building and maintaining networks with current and former colleagues
- Participate in discussions with industry peers
- Facilitate networking
LinkedIn has been around for over ten years now. If you’re a professional and you have yet to create a profile get started today. You can create a basic profile in a matter of minutes.
What do you think? What opportunities have you got from LinkedIn?